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I love design, coffee and dogs. But I have a cat.

Profile
WorkstationProfileBass guitar

A bit about me

Hey, I am Paolo, a product designer with over 10 years of experience in the industry.

After graduating from college, I packed my laptop (and snacks) and embarked on a job journey that took me far from home to cities across the world like Lisbon, Dublin and San Francisco. Living abroad presented me with an array of challenges and rewards that have sculpted my unique design perspective.

During my career I had a chance to work in different environments and teams, spanning from design agencies, to corporates giants and dynamic startups. My expertise ranges from user-research, wireframes, product design and product vision. At present I'm working undercover at a stealth startup, shaping the future of the food industry.

Beyond the pixels, I’m slappin da bass, indulging in a marathon of "The Office", or trying to learn something new.

I am always excited to connect with people or explore new opportunities, so don’t be shy, drop me an email.

My Approach

Research
Research

I observe and engage with people to understand the problem to solve.

Define
Define

I analyse and synthesize the information gathered to define the problem.

Ideate
Ideate

I start generating as many ideas as possible based on user needs.

Prototype
Prototype

I start prototyping design solutions for each of the problems identified before.

Test
Test

I test the prototype to monitor the response, earn user’s feedback and iterate on it.

Work experience

Apr 2022 - Present
Remote

Stealth startup
Senior Product Designer

Shaping the future of the food industry.

Shortcut

Sep 2020 - March 2022
NYC, Remote

Senior Product Designer

I helped the company design and build an intuitive and enjoyable project management platform. As part of the growth and monetisation team, I took a data driven approach to deliver the best experiences to increase retention, engagement, conversion and adoption.

Omada Health

Aug 2018 - Aug 2020
San Francisco, CA

Product Designer

Worked closely with behavioral researchers, product managers and data scientists to produce user-centered design for behaviour change. I drove the design process through ideation, concept development, validation, wireframing, prototyping, and final visual design (in quick, iterative cycles).

SAP

May 2017 - Jul 2018
Dublin, IE

UX/UI Designer

Led end-to-end design process, facilitated design reviews and stakeholder interviews, turning functional and business requirements into effective designs for web and mobile devices

Together Digital

Nov 2016 - May 2017
Dublin, IE

Design lead & front-end developer

Conceptualized and designed thoughtful user experiences for some of the world’s most successful Fortune 500 companies and Ireland’s leading brands, mentoring new designers and front-end developer members to ensure team success.

Together Digital

Nov 2014 - May 2016
Dublin, IE

Web designer

I created visual designs, prototypes, style guides and user interfaces, using tools such as Sketch, Photoshop, Illustrator, InVision and similar. I also collaborated with the engineering team coding as front-end developer.

Freelance

Nov 2012- May 2014
Abruzzo, Italy

Graphic & Web designer

Focused on logo design, branding, print, packaging design, marketing materials, infographics and new-brand website designs.

Expertise

User flows
Wireframing
Prototyping
UI systems & libraries

Product design
Ideation & concept
User research
Usability testing

Journey maps
Mobile design
Information architecture
HTML/CSS